To work with Bettina on any graphic task, guidelines, artdirection for any product category has always been a true pleasure and on a top professional level. She has a fantastic sens of artdirection that shows new dimensions to the brief.
She is sharp and on brief every time which is a true pleasure to work with. this proves that she has a unique gift in putting her self in the end-user and costumers shoes and understands how to visually sell in a new idea.

thank you Bettina for a grand collaboration over the years. you have definitely put your mark on the LEGO licensing portfolio and LEGO Brand experience we are harvesting from now.

All the best for you future

Sine K Møller

Design Director at LEGO Company


LEGO® System